I had the opportunity last week to hear Seth Godin Speak. If you haven't heard of him - google him and start reading his blog! He challenged everyday thinking in a number of ways and one of them was in describing cows of all things. He said that if he was traveling in a car and passed a few cows it may capture the attention of his young children for a number of seconds. They would say "hey there is a cow"
But what if it was a purple cow?!
If it was a purple cow there would be good reason to open snapchat, text friends, call the news reporters and more!
He said there are plenty of great ideas out there and you should seek to be the artist that portrays that idea in an interesting new way = the purple cow.