Discover what it takes to market a product or service in today's fast-paced environment. You'll learn the Marketing Fundamentals using real-world business experience. Topics include the four "P's" - price, product, promotion, and place, as well as marketing mix, buyer behavior, marketing research principles, demand analysis, distribution, binancing, pricing, and product management. You'll learn how businesses expand, adapt, and scale themselves for a global market and discover how the cultures and econimies of different people and markets affect businesses in the United States and around the globe. You will write a promotional marketing plan for a company/organization.
Marketing Fundamentals - Grades 10-12